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Branding: Ethical Or Unethical
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A 5 page paper. Are there practices in branding that would be considered unethical? The writer concludes there is at least one practice that fits the criteria. In general, the writer concludes that it is the business practices of the company that can be judged as ethical or unethical. Bibliography lists 5 sources.
Filename: PGbrdet.rtf

British Telecom; Advertising So the Audience Understands the Message
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This 5 page paper looks at the way British Telecom are advertising and discusses this with reference to the following quote “New theory suggests that customers does not merely decode an advertising message, but creates or co-creates the message”. The bibliography cites 8 sources.
Filename: TEBTaudi.rtf

Budweiser Uses The 4 'p's In Advertising
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A 5 page paper exploring how Budweiser makes use of the 4 'p's in their marketing campaigns. Specific examples are offered from actual advertising promotions. Bibliography included.
Filename: Budweisr.wps

Budweiser: A Hypothetical Marketing/Advertising Campaign for 2000
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A 14 page overview of a hypothetical marketing/advertising campaign for Anheuser-Busch. Relates the challenges faced by the company and proposes a limited geographic marketing/advertising campaign promoting a combination brewery/retail outlet. Suggests complimenting traditional advertising media with an electronic advertising campaign over the World Wide Web. Bibliography lists 9 sources.
Filename: PPbudwei.wps

Buying Power Of Kids
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A 5 page paper. Data included include population statistics of children under the age of 18 and how much money they spend. In addition to the amount these youngsters spend themselves, they influence an incredible amount of their parents' purchases. The writer also discusses some of the items that youngsters purchase directly. Bibliography lists 8 sources.
Filename: PGkidbuy.wps

Can Advertising Be Blamed For Poor Sales?
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Advertising is frequently blamed for poor sales, this 6 page paper considers how far, if at all, this charge can be justified. The paper looks at how poor advertising may prevent a product being sold. Other factors such as product quality are also considered. Examples are cited to illustrate points raised. The bibliography cites 5 sources.
Filename: TEadverts.rtf

CAN’T BUY MY LOVE: JEAN KILBOURNE
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This 3 page paper discusses the insidious nature of advertising in America. Bibliography lists 1 sources.
Filename: MBkilborne.rtf

Canova's "Pauline" In Alitalia Advertisements
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A 4 page paper discussing a single print ad for AlItalia, featuring Antonio Canova's "Pauline Borghese as Venus Victrix" quite comfortably reclined in the seat of an airplane luxury first class airplane. The paper discusses the blend of old and new, and the illusion of quality and luxury stemming from the images of the ad. Bibliography lists 3 sources.
Filename: Alitalia.wps

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